the BRIEF

Japanese communications are very understated. So we we tasked to a uncover a new bold creative strategy for Shionogi to break into the Western Market and explain their CDMO (contract development and manufacturing organisation) services.

INSIGHT & IDEA

Shionogi have strong eco-credentials in Japan. One fact being fish actually swim upriver towards their plants as the water is still so pure and sake is made from the same river. They are a pharma company helping to save lives, but also aim to protect our planet. We used this eco-centric idea and Japanese ink landscapes to create a linear journey through their CDMO offering.