THE BRIEF

There are far too many options when asking for a G&T, all the garnishes and tonic choices became a whole new menu. Promote Gordon’s to men aged 45+ who just want a G&T without any fuss..

insight & IDEA

Life is full of things that require considering & thinking. So we do not want overthink a gin and tonic. 

The idea was to not let anything get in the way of enjoying your G&T moment. The TVC had already been roughly scripted so the radio, social and OOH had to work with and enhance this.