Pimm’s
SUMMER CAMPAIGN I CONCEPT
Insight & IDEA
British summer is a scarce and precious resource, but, no matter what, we are determined to make the most of it. Let’s be unashamedly excited that summer is here.
We invite people to ’Pimm’s up your summer’ and make the great British summer even greater! Pimm’s, the official drink of the British summer, is here to help in-still even more fun into the season and make Summer moments bigger, brighter and better.
the BRIEF
Make Pimm’s the #1 drink of the British summer time and proudly NOT an Aperol Spritz.
But for those who love a spritz there’s now also Pimm’s Spritz, the British Version.
Agency: RPM