the BRIEF

Create a strong positioning, key art and strapline for the launch of the new BBC comedy series. Provoke intrigue of the characters and raise the profile of Gbemi, AK and Hammed as the faces of Black Ops.

insight & IDEA

The show centres around the PCSO duo Dom and Kay having an unlikely turn-of-events. Inexperienced in real police work they are underprepared and overwhelmed with only each other to turn to.

The ‘In over their heads’ concept’ formed the key art idea with art direction shot overhead and Dom and Kay looking out of place. The strapline and character descriptor lines tied in to add humour to the crazy situation they find themselves in.