the BRIEF

Positioning for a new CRM platform to create conversations with ‘pet parents’ across all product ranges.

insight & IDEA

The kitchen is the heart of the home, the engine room of our lives. It’s also a key place for families and pets to eat, connect and enjoy times together.

‘The Pet Kitchen’ is the place where pet parents and Mars products to get together. Here they get expert advice, brilliant offers and rewards to provide pets with both the best food, and the best care all served up with a large dollop of the emotion that is at the heart of every pet / pet parent relationship.