the BRIEF

Bring the Waterwise’s ‘water efficiency’ brand to life and help educate the need to save water across all channels.

the insight & IDEA

‘Water should be used wisely, every day, everywhere’ was the main narrative we created and the brand needed to look friendly and appealing to the public but also talk authoritatively to businesses. The brand developed using bright colours, illustrations and icons which over time evolved into interesting infographics, animation and an idea for a bright bold TVC.