THE CHALLENGE

To inspire people to gift differently on Valentine’s Day

the insight & ideA

Receiving fresh flowers brings a wonderful feeling, it makes you wish that gift could last forever, but they don’t and after a while they look very sorry and decompose. Unlike….. LEGO Botanicals.

The flower shop swap
LEGO Botanicals is going to create a gift amnesty - a swap shop where the gifted of flowers on Valentine’s day can bring in their dying flowers to swap them for LEGO Botanicals. LEGO Botanicals will create a manifesto and a rallying cry - ‘long live the joy of gifting’

The catch. They’re not for you, you’ve got to gift them back to the person who gave you flowers in the first place, creating an ongoing cycle of gifting.