THE BRIEF

Make people feel proud of the gin-ness of their Gordon’s.

insight & IDEA

Gordon’s is wonderfully unpretentious, as opposed to artisan gins flooding into the market.

The idea was to launch a ridiculously try-hard gin brand for the sole purpose of laughing at its faddish nature. We used dramatic Nordic scenary, fake influencers, and Jakob, a pretentious master distiller. An experiential PR stunt set in a sauna, ridiculous social movies narrated by the Jakob and AR filters to make you more ‘s’nodroG’. In social we use Joanna Lumley relieved to become herself again as she all along was Jakob, and pour herself a refreshingly good normal gin - Gordon’s.